Business Communication Semester 4 (MKBU)

B.Com Semester 4 MKBU

Business Communication

Unit 1 Public Speaking	Components of Speech 1) Introduction 2) Body 3) Conclusion
Types of Speech/Presentation Method 1) Impromptu Speaking 2) Reading 3) Memorizing
Audience Analysis
Body Language of Speaker
Do's and Don'ts for Effective Public Speaking
Unit 2 Sales Letters	Importance of Sales Letters
Sales Letters as an Ambassador of Businessmen
A-I-D-C-A Pattern
Sales Letters on Various White Goods and  Daily Utility Products: Washing Machine, Television, Water Purifier, Colour LCD, Two Wheelers and Four Wheelers
Unit 3 Business Reports	Defining Reports
Structure of Reports
Characteristics of Good Reports
Reports by Individuals, Committee and Sub-committee
Unit 4 Personnel Correspondence	Interview Letters
Letter of Appointment
Letter of Confirmation
Letter of Promotion
Resignation Letter
Testimonials
Memo Letters
Questionnaires	Defining Questionnaires
Characteristics of Good Questionnaires
Writing of Questionnaires: Questionnaire on survey of various habits, Academic-Educational Survey, Socio-economic Survey, Market Research and Commercial survey